Tusks Up! Utah Mammoth becomes hockey club’s official name

Tusks up, Utah! The Utah Hockey Club has officially rebranded into its new official and permanent name: the Utah Mammoth.

SALT LAKE CITY (ABC4) — Tusks up, Utah! The Utah Hockey Club has officially rebranded into its new official and permanent name: the Utah Mammoth.

The Smith Entertainment Group said the name was chosen by fans during a more than year-long process involving four rounds of fan voting that included more than 850,000 votes.

“We couldn’t be more excited to launch the official name and marks for Utah’s NHL hockey team,” said Ryan and Ashley Smith in a joint statement. “When it came to naming the team, we did something unprecedented – going through four rounds of community voting, including getting feedback not only on potential names but also potential logos. We love the passion of the people of Utah and the way they showed up for the team during its inaugural season and the energy they brought to voting on its permanent identity.”

The Utah Mammoth will keep the color palette of Rock Black, Salt White and Mountain blue from the inaugural season, but will feature a new “Mountain Mammoth” primary logo on the chest and a Utah Badge on the shoulders. The away jersey will continue to have the inaugural UTAH stairstep design with the Mammoth featured on each shoulder.

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Eager to get your hands on some merch featuring the new look? Good news. Smith Entertainment Group said a limited selection of first-run Mammoth merchandise, including shirts, hats, and hoodies, will be available at the Delta Center starting Wednesday, May 7.

Behind the name

According to the Smith Entertainment Group, the name selected by fans represents strength, momentum and an “earth-shaking presence.”

Over the years, mammoth fossils have been found throughout the Beehive State, including near Bear Lake, Fillmore, Orem, Park City and Lake Powell. In 1988, a complete mammoth skeleton was found in Huntington Canyon.

“These massive, relient creatures stood over 14 feet tall, weighed up to 22,000 pounds, and used their curved tusks to dig through snow, fend off predators and thrive in Utah’s glacial terrain,” SEG said in a statement unveiling the new brand. “Evidence suggests mammoths charged in herds at speeds exceeding 25 miles per hour, comparable to the speeds reached by the fastest skaters in the NHL.”

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Source: Utah News